MARKETING & CONSULTANCY
BRAND BUILDING
INTERNET & INTERACTIVE MEDIA
TRADITIONAL MEDIA
PUBLISHING & ILLUSTRATION
RETAIL

CASE STUDY - IATI
CASE STUDY - POCKET ACES OVER KINGS
CASE STUDY - MATRIX

Case Study -
Pocket Aces Over Kings (PAOK)

Online Shopping cart– The brief

The key objective for Pocket Aces Over Kings was to increase online product sales. This involved redesigning key elements of the website and developing a robust shopping cart.

This was supported by print media, press releases, Radio, SEO and a grass roots word of mouth campaign.

Key Criteria:

• Educate
• Excite
• Communicate

Additional considerations:

Long term, to perform as the Marketing team for Pocket Aces Over Kings, developing strategy and long term implementation of the Marketing Plan.

• Budget
• Existing agreements in place
• Measurable results
• Unique products
• Other opportunities

Final output

• Shoppingcart Site
• Publication Advertising

 

Launch of PAOK Poker Room - The brief

Promote and launch the Poker room for Hire utilising a DM campaign, Web and Radio Promo

Key Criteria:

• Educate
• Excite
• Communicate

Final output

• DM Piece
• Radio Advertisement