MARKETING & CONSULTANCY
BRAND BUILDING
INTERNET & INTERACTIVE MEDIA
TRADITIONAL MEDIA
PUBLISHING & ILLUSTRATION
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CASE STUDY - IATI
CASE STUDY - POCKET ACES OVER KINGS
CASE STUDY - MATRIX

Case Study - MATRIX LOREAL

Matrix 2010 Educational Calendar – The brief

The overall objective for the 2010 Matrix education booklet/calendar was to get hairdressers to read and absorb information about the Matrix Education Programs and ultimately entice/excite/inspire them to book a class.  The secondary objective was to promote MAD

 Concept criteria

• Inspire
• Excite
• Educate
• Communicate
• Preview show piece of artists

Additional considerations
To express:

• The Matrix brand vision
• Image all you can be (slogan)
• Core value
• Smart technology
• Positive energy
• Connected
• Daring

 

Concept development

 

Final product

 

MAD – The brief

The overall objective for the MAD campaign was to tell the MAD story and promote the event through a mix of print and online to both the Australian and overseas markets.   The secondary objective was to provide tools for the MAD team to sell tickets for the event and collect payment.

Final work must include:

• Event detail
• Global guest artists including Bio’s and images/looks/hair.
• A “things to do and see” in Melbourne
• Cost/booking information
• Accommodation options
• This brochure will need to be a tool to sell this event (Approx 6 – 8 pages)

• Image all you can be (slogan)
• Core value
• Smart technology
• Positive energy
• Connected
• Daring

 

Final Output

• Brochure
• Tickets
• Online Booking Form