MARKETING & CONSULTANCY
BRAND BUILDING
INTERNET & INTERACTIVE MEDIA
TRADITIONAL MEDIA
PUBLISHING & ILLUSTRATION
RETAIL

CASE STUDY - IATI
CASE STUDY - POCKET ACES OVER KINGS
CASE STUDY - MATRIX

Case Study - IATI

Initial Branding / Logo creation - The brief

To create a representation of the International Automotive Training Institute that accurately reflects the core of their business (auto).  It also needs to be universal and relevant to all manufacturers and dealerships across Australia and worldwide 

Additional considerations:
To express:

• The IATI brand vision
• Solid Foundations
• Longevity
• Trust
• School/Institution

Further considerations:

• Red, white and blue
• To have both lettering and full wording
• Visually relates to the umbrella company The Learning Difference

   

Final Design

 

 

A Style Guide was also produced

 

AITI website development - The brief

To create a membership site that represents the International Automotive Training Institute brand through look and feel but functionally incorporates: 

• Corporate Annual Subscriptions
• Multiple User Access
• Single user Monthly Subscriptions and access
• Automatic online Credit Card Payment Facility (multiple currency)
• E-zine capability (showing free stuff and click to join)
• Generate Database
• Classify by Manufacturer/state/function-role
• Online store (sell books, e-books and mp3 audio products)
• Enquiry for customised training promotion
• Pass-worded segmented areas
• Affiliate function with variable percentage allocation
• Members only access to Ning (plus other social networking sites)
• Ability to track and identify who downloads what
• Payment portal
• Option for annual subscription payment and monthly debit
• Simple process to cancel subscription

 

Concept criteria

Final site must include:

• Video
• Audio
• Text Articles
• E-Workbooks
• Monthly topics/interviews
• E-zine

Final Output

• Website frontpage
• Learning centre
• Portal landing page
• Video intro

 

 

Further work to assist in the worldwide launch of IATI onto world Auto stage included:

• Nada Flyer
• Nada Pull Up Banner